Our Story
Built from the
Shop Floor Up.
“If you have ever stared at a complex roof plan and wondered, ‘How do I accurately quote these trims?’ or ‘How do we track this production without losing our margins?’ You are the reason I built this.”
◈ The Vision: Solving the Metal Equation
My only goal in the beginning was to solve what I called the “Metal Problem.” I needed a way to calculate prices for custom trims, account for roof waste, and keep a rigorous eye on every inch of coil moving through the shop. Generic software could not handle the math, so I built an engine that could. The task was to turn those “how-to” questions into a single, automated answer. That engine became Alzar LogicTM.
◈ Forged in Real Operations
Everything you see in Alzar LogicTM was shaped by day-to-day fabrication workflows. Our priority was perfecting the link between a sales quote and the fabrication machine. Every trim algorithm and coil yield calculation was validated in active production before it was ever released.
◈ Expanded for Field Operations
Field operations demanded permit tracking and precision line-items. We built the tools that real crews needed on the ground, not what looked good in a pitch deck. Metal, electrical, specialty services: Alzar LogicTMis fully customizable to fit your workflow, not the other way around.
Origin
Tested on real jobs first
Every algorithm had to survive active production before we shipped it to a customer.
Expansion
Built for field crews too
Permit tracking and precision line-items came from crews on the ground, not from a product roadmap deck.
Platform
Fits your trade
Metal, electrical, specialty services. Alzar LogicTM bends to your workflow instead of forcing you into a template.
Go-to-Market Partner
Developed by Alzar Technologies LLC
Alzar LogicTM is business software developed by Alzar Technologies LLC. It covers estimating, pipeline, inventory, POS, job management, and financial reporting in one workspace.
Alzar Logic is developed by Alzar Technologies LLC. SOG Tech Solutions helps home-service contractors with marketing and lead generation and includes Alzar Logic in Tactical and Command packages.
Alzar LogicTM
Estimating through billing in one workspace.
Digital Marketing
SEO, paid campaigns, content strategy for trade businesses.
Tech Solutions
Custom software, automation, and infrastructure consulting.
SOG Tech Solutions
Go-to-market partner for home-service contractor growth.
The Founders
The Alzar Team
Three founders. Three disciplines. One platform.
Aleksandr Hramtsov
Founder & Lead Engineer
Electrical Foreman · Structural Specialist
Serge Kukin
Co-Founder
Bio and photo coming soon.
Dano Polezhayev
Co-Founder
Bio and photo coming soon.
Aleksandr Hramtsov
Founder & Lead Engineer
Electrical Foreman · Structural Specialist
Serge Kukin
Co-Founder
Bio and photo coming soon.
Dano Polezhayev
Co-Founder
Bio and photo coming soon.
How We Think About Software
Precision over polish.
Material waste, job costs, and financial summaries come from ground truth in the data, not rounded guesses.
Isolation by design.
Your business data belongs to you. Multi-tenant isolation is enforced at every layer, not bolted on later.
The right person sees the right things.
Role-based access goes down to individual buttons, not just pages. Sales sees quotes. Accounting sees margins. Shop crew sees the cut list.
Offline-first, cloud-backed.
Field teams work where there is no signal. Alzar LogicTM queues work locally and syncs when connectivity returns without losing records.